Professor Dr.
Themenschwerpunkte
Marketing
Marktforschung
Customer Mindset Metrics & Net Promoter Score (NPS)
Lehre
Grundlagen des Marketings
Quantitatives Marketing & Marktforschung
Einführung in die BWL
Unternehmensmanagement
Veröffentlichungen
Peer-Reviewed Artikel:
2024
Baehre, S. (2024). From Research to action: enhancing net promoter score utilization in managerial practice. International Journal of Market Research, 66(2-3), 174-181. https://doi.org/10.1177/14707853231209893
2022
Baehre, S., O’Dwyer, M., O’Malley, L., & Lee, N. (2022). The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation. Journal of the Academy of Marketing Science, 50(1), 67-84. https://doi.org/10.1007/s11747-021-00790-2
Baehre, S., O'Dwyer, M., O'Malley, L., & Story, V. M. (2022). Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods. Journal of Business Research, 149, 353-362. https://doi.org/10.1016/j.jbusres.2022.04.048
